UDEMY + AI PERSONAS

Written By Oleg Bolotov

PERSONA 1

Martha the Emerging Instructor

Age: 32 / Gender: Female

Demographics

  • Location: Dallas, TX (teaches remotely).

  • Culture: Bilingual English–Spanish speaker.

  • Socio-economic: Mid-career freelancer supplementing income.

Background

  • Bachelor’s in Business Administration; no formal teaching credential.

  • Has taken many online courses but only taught a handful of in-person workshops.

  • New to Udemy’s platform, unsure about best practices.

  • Beginner in experience with curriculum design or learning analytics.

Technology Skills

  • Comfortable with Microsoft Office, Acrobat, Zoom and Canva; beginner knowledge of advanced video editing and/or AI tools

  • Uses a laptop with basic webcam and microphone; editing via free apps

Social Characteristics

  • Motivated to share her expertise in small-business finance but nervous about lack of experience in teaching, student engagement and course reviews

  • Self-image: “I’m not a real teacher yet but I do have a lot of knowledge I want to share.”

  • Seeks help with confidence via online communities (YouTube, other Udemy courses).

Learning Style

  • Learns best through visuals and written guides — she likes seeing steps laid out clearly and having notes or checklists to go back to.

  • Prefers video walkthroughs she can pause and replay when learning new tools or editing processes.

  • Needs time to absorb and reflect before trying something on her own; she appreciates examples or templates to follow.

  • Doesn’t like being thrown into new tech without a roadmap — guided practice and built-in help go a long way for her.

Course Goals

  • Learn how to use Udemy’s built-in AI tools to streamline course creation.

  • Develop a beginner-friendly course on small-business finance that includes AI-powered examples (e.g., showing how tools like ChatGPT can support entrepreneurs).

  • Explore using AI to make learning materials that make her course more engaging (videos, games, etc.)

  • Build confidence as an online instructor and become more efficient in producing learning content.

  • Maintain AI content ethics.

 
 

PERSONA 2

Marcus the Seasoned Specialist

Age: 46 / Gender: Male

Demographics

  • Location: NYC, NY (teaches remotely)

  • Culture: Multicultural, business-savvy, experienced, and frequently collaborates with large teams.

  • Socio-economic: Full-time entrepreneur earning most income from online teaching via Udemy and selling courses/materials via Instagram and TikTok.

Background

  • Bachelor’s in Economics, Master’s in Computer Science; 15+ years of corporate experience.

  • Runs multiple Udemy classes on programming and life coaching.

  • Familiar with instructional design basics but wants to leverage new AI features and improve personalization and engagement.

Technology Skills

  • Prosumer camera, mic, lighting; edits in Premiere Pro.

  • Comfortable using Udemy analytics, email marketing, and third-party tools.

  • Curious about integrating interactive elements and generative AI into courses.

Social Characteristics

  • Confident but time-pressed; wants to scale content efficiently.

  • Motivated by staying ahead of trends.

  • Enjoys experimenting with new tools.

Learning Style

  • Picks things up fastest by doing — he learns through hands-on work, testing, and tweaking until it feels right.

  • Prefers interactive demos and real examples over theory or long explanations.

  • Likes seeing the big picture first, then diving into the details when it matters.

  • Self-driven and curious — give him tools, space to experiment, and he’ll figure the rest out.

Course Goals

  • Launch at least one new course on trending AI tools.

  • Integrate AI-driven personalization features into existing courses to make the learning content more accessible and engaging while saving time.

  • Use AI to automate repetitive design tasks (FAQs) while keeping the overall learning experience authentic.

  • Expand catalog of courses to stay ahead of competitors.

  • Refine workflow to be more effective and scalable, focusing on maximizing both learner success and instructor efficiency.

  • Maintain AI content ethics.

 
 
Oleg Bolotov