UDEMY + AI PERSONAS
F(un)Bio
PERSONA 1
Martha the Emerging Instructor
Age: 32 / Gender: Female
Demographics
Location: Dallas, TX (teaches remotely).
Culture: Bilingual English–Spanish speaker.
Socio-economic: Mid-career freelancer supplementing income.
Background
Bachelor’s in Business Administration; no formal teaching credential.
Has taken many online courses but only taught a handful of in-person workshops.
New to Udemy’s platform, unsure about best practices.
Beginner in experience with curriculum design or learning analytics.
Technology Skills
Comfortable with Microsoft Office, Acrobat, Zoom and Canva; beginner knowledge of advanced video editing and/or AI tools
Uses a laptop with basic webcam and microphone; editing via free apps
Social Characteristics
Motivated to share her expertise in small-business finance but nervous about lack of experience in teaching, student engagement and course reviews
Self-image: “I’m not a real teacher yet but I do have a lot of knowledge I want to share.”
Seeks help with confidence via online communities (YouTube, other Udemy courses).
Learning Style
Learns best through visuals and written guides — she likes seeing steps laid out clearly and having notes or checklists to go back to.
Prefers video walkthroughs she can pause and replay when learning new tools or editing processes.
Needs time to absorb and reflect before trying something on her own; she appreciates examples or templates to follow.
Doesn’t like being thrown into new tech without a roadmap — guided practice and built-in help go a long way for her.
Course Goals
Learn how to use Udemy’s built-in AI tools to streamline course creation.
Develop a beginner-friendly course on small-business finance that includes AI-powered examples (e.g., showing how tools like ChatGPT can support entrepreneurs).
Explore using AI to make learning materials that make her course more engaging (videos, games, etc.)
Build confidence as an online instructor and become more efficient in producing learning content.
Maintain AI content ethics.
PERSONA 2
Marcus the Seasoned Specialist
Age: 46 / Gender: Male
Demographics
Location: NYC, NY (teaches remotely)
Culture: Multicultural, business-savvy, experienced, and frequently collaborates with large teams.
Socio-economic: Full-time entrepreneur earning most income from online teaching via Udemy and selling courses/materials via Instagram and TikTok.
Background
Bachelor’s in Economics, Master’s in Computer Science; 15+ years of corporate experience.
Runs multiple Udemy classes on programming and life coaching.
Familiar with instructional design basics but wants to leverage new AI features and improve personalization and engagement.
Technology Skills
Prosumer camera, mic, lighting; edits in Premiere Pro.
Comfortable using Udemy analytics, email marketing, and third-party tools.
Curious about integrating interactive elements and generative AI into courses.
Social Characteristics
Confident but time-pressed; wants to scale content efficiently.
Motivated by staying ahead of trends.
Enjoys experimenting with new tools.
Learning Style
Picks things up fastest by doing — he learns through hands-on work, testing, and tweaking until it feels right.
Prefers interactive demos and real examples over theory or long explanations.
Likes seeing the big picture first, then diving into the details when it matters.
Self-driven and curious — give him tools, space to experiment, and he’ll figure the rest out.
Course Goals
Launch at least one new course on trending AI tools.
Integrate AI-driven personalization features into existing courses to make the learning content more accessible and engaging while saving time.
Use AI to automate repetitive design tasks (FAQs) while keeping the overall learning experience authentic.
Expand catalog of courses to stay ahead of competitors.
Refine workflow to be more effective and scalable, focusing on maximizing both learner success and instructor efficiency.
Maintain AI content ethics.